When we think of the various websites and social media sites it is easy to ask ourselves which of the sites will serve our purpose best. The question is certainly valid and best answered by asking ourselves some additional questions for clarification first.

Perhaps the obvious starting point would be what do we want to see happen? What would success look like when we see it? In other words what is your purpose.
Knowing who you are and what your purpose is will greatly define how you select the social media site to present you, your business, your products and services. If for example I wanted to use media to reach friends and family about music, movies or entertainment I would be inclined to use Facebook. If however, I was looking to present myself to prospective employers I would certainly want to use Linkedin.

For those on another planet or for those who have never heard of linkedin, Linkedin is a social network where people can provide information about themselves and find information about potential employers. This is where those who use Linked in get a chance to contribute to, or build their personal brand.

Who are you? Who do you know? This is also a place where you can join groups that have discussions about the topics you are interested in. The user can be as involved or un-involed as they choose to be. The nice thing about Linkedin is it is very user friendly. If you need to know how your product is received, or if you want to know if your idea has merit with the public you can easily post a survey or poll with the tools provided to do so.

If you want to find Linkedin all you need do is type Linkedin into your internet browser and you will soon be on your way. If you have never checked into what you can do with Linkedin then you owe it to yourself to get connected. In the picture above I have placed myself in a picture with the president. I look connected but actually I would be better served to use Linkedin so that I would be actually connected to the businesses and people who can make a difference for me and my company. Linkedin gives people a way to get to know you.


Jeff Arnold