Whether we’re talking
blog posts or tweets, when generating content for social media, it is important
to invest research and time, in order to find the best strategic direction.
Insight, informed by business goals and objectives, translates seamlessly into
a laundry list of potential topics for engaging your audience. This process
includes research, planning, execution, and measurement.
Investing time in
research and a market analysis will help your business to uncover your target
audience and to understand how your company uniquely meets needs. This process
includes establishment of business goals and objectives that can direct topic
choice and aid in development of a content calendar. Content should be focused around the offerings
that set you apart, in a tone that speaks to your audience and gives your brand
life.
The magic of a thriving
online community for your brand is in the execution of the plan, followed by
continuous measurement and refining of tactics. Unlike traditional marketing
efforts, social media offers the fluidity to respond instantly to user
preferences and to abandon lame duck tactics. There is an art to putting your
audience at ease in your online presence and drawing them into conversation,
but perfecting this puts power at your fingertips and is at the root of social
marketing magic.
Resources:
Brie, I see that you have been at this blogging thing for a few years. You mention investing research time into discovery of what might interest others. How much do you feel ones own passion should fuel the subject matter?
ReplyDeleteHi Jeff. I have been blogging on a personal level for quite a few years, that's true. The statements I've made here are mostly directed at blogging for brands and companies. When it comes to personal blogging, the topics are completely related to my own passion and experiences. Sometimes this is of interest to other people, and sometimes it's just good for the soul!
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