I had no idea that so many people blog and use social media and that so many companies are listening to people. I mean who has this amount of time and energy to post and blog? Why are so many people blogging? So many questions popped into my mind.
Even more, I had no idea that companies have entire organizations that seek out the information from social media and decipher that data into usable information for marketing, sales and improving on their products. Now, having said that, I was a little lost when I started reading the article, nine rules of social media. I'm thinking to myself, what are they talking about, "setting up a listening program"? As I continued to read more of the article it became apparent that I was clueless about how incredibly huge social media is. Okay then I started "getting it".
Listening in social media is about "more than just putting the proverbial ear to the door (radian6, 2010). It's about having a listening program within your company to listen to everything people are saying about products and services. There are three rules of listening; refine, refine refine,
meaning you should make adjustments to your listening program's strategy. Process what you hear and act upon it. Don't ever stop listening, social media is here to stay.
Not only are we listening to social media, now there talking about measuring social media. "Measure what matters, not what everyone else is measuring". What, you don't even have to talk face to face with people to get engaged! Sharing is caring! And even rules and guidelines on how to engage using policy and guidelines. Wow, this social media is a whole different world... My eyes are wide open!
In summary I've been enlightened about social media and what a large part listening has to do with it.
Reference
Radian6. (2011). Four steps to creating content for a social media community. Community Ebook, Retrieved from http://www.radian6.com/how-we-help/social-listening/
Hi Paula,
ReplyDeleteYou make a great observation about social media. It's huge...but until we really start to analyze how powerful social media is, and how it can be used for so many different purposes, it becomes difficult to comprehend just how powerful and influential social media has become.
Importantly, your blog helped me grasp part of the bigger picture. I think more in depth about why social media works. For example, why are people completely engaged when it comes to social media? Is it because they become better listeners and they retain more information? Is listening the foundation of "community" I talk about in my blog? Are we more nurturing through the social media approach than in person? Will personal and professional relationships develop quicker through social media than by face-to-face contact?
Re, thank you for your response to my blog. I prefer the face to face approach. You pose a very interesting question about personal and professional relationships and how they will develope, faster using social media or face-to-face.I would say it depends on why your using social media. For example if your marketing, soical media is your friend. If your tyring to work and conduct business, there is no replacemnt for face-to-face. I found a good article about this:
Deletehttp://corpmediapl.wordpress.com/2012/02/27/social-media-or-face-to-face-communication/
Hi Paula,
DeleteThere isn't any other form of communication that will replace the value of face-to-face communication.
For example, the perception of tone and body language. Conversations can be misconstrued simply by the use of words; whereas with face-to-face communication many misunderstanding can be avoided simply by the use of body language.
Since communication standards have changed, both profesionally and personally, do you suppose it is possible to still be as nurturing and share the same level of trust as one might in person? Do you think social media has changed the value of trust?
I like your work here Paula, age makes the wine by the way. On the issue of companies seeking out the information on social media, they certainly do. They use any and everything they can get, including information about their competition. Industrial espionage is also big business, as some companies pay others to research the competition looking for weaknesses to exploit.
ReplyDeleteI did a quick search of Boeing Blogs, I have seen Randy's Journal before, it's one guy and one sided conversations. It's not really a blog. Our company has to be very careful about what is said in blogs. I'm not to familiar with our social media organization, but when I get time at work I'm going to do a little searching around. Oh, I can guarantee you that we are looking at our number one competitor (Airbus) each day using social media and blogs.
ReplyDelete