Both of these articles had a lot of
great information that will be useful as we head into the rest of the semester
and create our projects. From the Radian 6 article “Four Steps to Blogging” I
selected “Build a Content Strategy” because it related to information I’ve received
in other classes. “This is where it all begins. Much like in preparing to run a
print ad you would know your message, budget, call to action, media placement
and launch timing, content needs some preliminary, upfront thinking to be
effective. Content strategy plays a vital role in the curation and creation of
useful, applicable content.” (Radian 6 p. 3) With other projects I’ve done I’ve
always come up with a game plan that covered how I was going to accomplish my
tasks and what those tasks even were. Sitting down to launch a blog seems like
such a huge undertaking but breaking it up into pieces that I already
understand and relate to clarifies where a to find a starting point.
Looking
at the article covering “Nine Rules of Social Media” highlighted the need to “Refine,
refine, refine”. If you are already running a business that is successful you definitely
need to go back and look at what you have done in the past and what did/didn’t
work. Make sure you are looking at information that matters to your business. Review
how you measure each part of your business, if there is a better way that has
shown up as you work make it part of the process. Don’t drown yourself with
information or else you’ll spend more time trying to handle it than your
company. “Don’t feel obligated to listen to it all—sometimes that’s just not
possible” (Radian 6 p. 4) Give that task to another person who will ensure you
get what is important and won’t weigh you down with the inconsequential.
Lastly,
“Don’t Ever Stop Listening”. This is a massive part of the Groundswell movement
we are studying. As your customers voice their needs and concerns you have to
be there to take part in the conversations. “There are no tips and tricks for
this one. Social media listening (or monitoring, whatever more apt title you
want to put on it) is a non-stop endeavor. It’s fairly obvious here for the
long haul, which means you need to create a listening strategy that lives in
the land of the ongoing.” (Radian 6 p. 5) Figure out what that will look like
for your company or blog. Does it mean a form letter that you can pull and
personalize as needed? It might mean setting aside a particular block of time
to answer forums and fan mail. Where it is financially prudent, you could even hire
a person whose sole job is answering your customers concerns and questions.
Don’t neglect your customers or readers,
without them you might as well not even post your product.
Radian
6. (n.d.-a). Four Steps to Blogging by Radian6.pdf - Google Drive. Four
Steps to Blogging. Retrieved January 29, 2013, from
https://docs.google.com/file/d/0B27ASwUxPtVROFY1MUV4NzUwOU0/edit
Radian
6. (n.d.-b). Nine Rules of Social Media Radian6.pdf - Google Drive. Retrieved
January 29, 2013, from
https://docs.google.com/file/d/0B27ASwUxPtVRa0lDajI4Ym9yaUk/edit
https://docs.google.com/file/d/0B27ASwUxPtVRa0lDajI4Ym9yaUk/edit
Lastly,
“Don’t Ever Stop Listening”. This is a massive part of the Groundswell movement
we are studying. As your customers voice their needs and concerns you have to
be there to take part in the conversations. “There are no tips and tricks for
this one. Social media listening (or monitoring, whatever more apt title you
want to put on it) is a non-stop endeavor. It’s fairly obvious here for the
long haul, which means you need to create a listening strategy that lives in
the land of the ongoing.” (Radian 6 p. 5) Figure out what that will look like
for your company or blog. Does it mean a form letter that you can pull and
personalize as needed? It might mean setting aside a particular block of time
to answer forums and fan mail. Where it is financially prudent, you could even hire
a person whose sole job is answering your customers concerns and questions. Don’t neglect your customers or readers,
without them you might as well not even post your product.
Nice touch here Amanda using the radian6 document. It lends credibility to your blog.
ReplyDeleteHi Amanda!
ReplyDeleteThe most important part of any Groundswell or social media endeavour is, as you stated, "never stop listening." Listening is a difficult skill because sometimes it means listening to content that might be difficult to hear.
Through our studies this quarter, we have already learned that if we don't listen, results can and likely will be catastrophic to any social media campaign. Let's say you have been put in charge of the social media campaign for your company. How would you encouarge a manager to "listen" to your plan which is much more tailored and reserved; as opposed to the managers idea to go big, fast?